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數字醫藥和醫療營銷創新峰會(上海)
2018.12.26來源:活動家

  會議時間:2019-03-21 08:00至 2019-03-22 18:00結束

  會議地點: 上海 詳細地址會前通知 會議規模:暫無

  主辦單位:Shanghai Master-Land Business Consulting Co.

  會議內容


  數字醫藥和醫療營銷創新峰會上海 2019 Digital Pharma Marketing Innovation Summit宣傳圖

  Interweaving with big data, the Internet starts its time of digital marketing. It is researched that digitization has deeply penetrated daily behaviors of doctors and patients in China.

  With the traditional marketing methods faced with its situation of depression, which is as cold as winter, there is still a little time difference between the rise of pharmaceutical industry′s online marketing and FMCG (fast-moving consumer goods) since the significant disparity with common fast-moving consumer goods on aspects of products, distribution channels, target groups. How will pharmaceutical industry embrace digital marketing in this round of wave represented by digital innovation? What is the current situation of pharmaceutical companies like? What problems and troubles did they meet in the process of development? Are there any successful implementation cases? What will the development trend be like in the future?

  Why should attend

  Understanding the latest digital marketing trends of medical industry enterprises: AI intelligent medical care/commercial with big data/content creation/e-commerce platform/multi-channel marketing/commercial insurance/pharmaceutical retail

  Best marketing strategy combined with patient-centered business model change

  Assist in the process of digital transformation of traditional pharmaceutical industry's active innovation in compliance era

  A better understanding of how the Mobile Internet contributes to the marketing model reform of traditional pharmaceutical industry

  Using digital marketing strategy to achieve the efficiency upgrade of traditional medical industry marketing

  Improving channel analysis and insight to realize the precision marketing in the pharmaceutical industry through multiple channels

  With the latest successful digital marketing cases, inspire the digital marketing strategies and ideas that combine our products and concepts

  Who Should Attend?

  GM, VP, Directors and managers with responsibilities in :

  Digital Marketing

  Interactive Marketing

  Mobile Marketing

  Online Marketing

  Sales

  Marketing

  Public Relations

  Customer Relations

  Social CRM

  Social Business

  Social Community

  Crisis Management

  Commercial

  Training

  Education

  Medical

  In this session, we will focus on

  Pharmaceutical companies’transformation, development trend and perspective about the prospect

  How pharmaceutical companies can innovate digital communication tools and management platforms

  Successful cases of digital marketing strategy concentrating on patients

  Exploration of methods to digital marketing and the accurate marketing channel

  Exploration of innovative business model and the best solution

  Based on the advanced information technology and big data, how pharmaceutical companies can achieve its expected effects and the maximum ROI of pharma ′ s transformation to digitalization by combining the company′s features and product attributes with it

 主辦方介紹

  Shanghai Master-Land Business Consulting Co.

  會議日程


  會議嘉賓


  參會指南

  Special Discount Rate

  Register & Pay before 30 Nov.18

  RMB 11800/人

  Normal Rate

  Register & Pay after30Nov.18

  RMB 12800/人

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